Liraz Margalit is a social psychologist with a PhD. in psychology who specializes in game theory and behavioral economics. She lectures at the prestigious Herzliya Interdisciplinary Center, is a frequent media interviewee, and writes a popular column titled “Behind Online Behavior” in Psychology Today as well as another column in the business magazine CMSWire, which has twice awarded her “Writer of the Year,” in 2017 and 2020. Dr. Margalit contributes articles to the most popular technology magazine in the world, TechCrunch, and Entrepreneur magazine.